New York, June 23, 2011—With the 2010-2011 school year complete, it’s that time of year to clock Jump with Jill’s reach. From California to New Jersey and Nebraska to Texas, and 750 performances over the last five years, the live rock ‘n roll nutrition show has officially reached 170,000 kids. This school year alone, the show reached 70,000 kids, the most ever for one school year. This momentum has established Jump with Jill as an effective and innovative approach to childhood obesity prevention. Formatted as a kid-appropriate rock ‘n roll concert with healthy eating choruses, Jump with Jill is an interactive live show that teaches nutrition through music and dance. The program was developed by The Rockstar Nutritionist, Jill Jayne, who is both a registered dietitian and musician.
“It’s time for health education to rock,” says Jayne. “We know kids can remember commercial jingles, why not make learning about healthy habits as engaging and memorable? It’s imperative to sync our approach to health education with this media-centered generation if we hope to effectively and sustainably address childhood obesity.”
Jump with Jill and the CD of the show’s songs Get Me Goin’ strike a chord with kids when it comes to nutrition and physical activity. Nationwide, 17 percent of kids are obese (BMI over the 95th percentile) and only one out of three kids meet basic fitness requirements. Kids spend nearly seven and a half hours per day consuming media, witnessing over 40,000 commercials per year, most of which encourage them to remain inactive and continue consuming. With all the noise, today’s media-savvy kids have become increasingly difficult to reach. Creator Jill Jayne uses the same tactics normally used to sell junk food to get kids engaged, moving and learning about healthy habits.